Burberry Limited, a New York corporation ("Burberry" or "we") recognizes that the users and customers ("you") of the
http://us.burberry.com web site for U.S. customers (the "Web Site") and the Burberry USA Catalogues for U.S. customers
(the "Catalogues") care how information about you is used and shared. We have created this Privacy Policy to inform
you of our information collection, use and sharing practices for the Web Site and Catalogues.
Please be advised that the practices described in this Privacy Policy apply only to information gathered through the
Web Site or Catalogues and our related Online Assistance, and do not necessarily reflect our practices with
respect to information gathered through other web sites that we operate or through other off-line means.
If you have any questions regarding this Privacy Policy, you should contact Online Assistance by
email at us.assistance@burberry.com
What Information About You Is Collected and Stored?
We collect and store information that you enter into the Web Site or that you provide to Online Assistance. For example, when you open an account or place an order, we collect and store some or all of the following
information that you provide: name, billing address, shipping address, email address, telephone number, credit card
number and expiration date. This information is used to provide the products and services that you have ordered or
requested, to process and ship orders, to send order and shipping confirmations and to provide Online Assistance.
This information also may be used to contact you about sales, new products and announcements, changes to our Web
Site or policies, and special offers and promotional communications, including by emails that you have opted in to
receive.
We collect and store certain other information automatically whenever you interact with the Web Site. For example,
we collect your IP address, browser information and reference site domain name every time you visit the Web Site.
We also collect information regarding customer traffic patterns and site usage. This information is used to analyze
and improve the Web Site and to help us provide our customers with a fulfilling shopping experience.
Also, like many web sites, we use "cookies," which are files stored on your computer's hard drive by your browser, and
may use similar devices. Cookies help us to identify account holders and to optimize their shopping experience.
Cookies also allow us to hold selections in a shopping cart when a user leaves the Web Site without checking out.
Most browsers accept cookies automatically but allow you to disable them. We recommend that you leave cookies "turned
on" so that we can offer you a better shopping experience on the Web Site.
We also may collect and store information about you that you may provide or that we may receive from other sources,
to enable us to update and correct the information contained in our database and to provide product recommendations
and special offers that we think may interest you.
Is Information Collected From Children?
We do not sell or ship any items ordered through the Web Site directly to anyone who we know to be under the age of
18, nor do we collect any personal information from anyone who we know to be under the age of 18. If you are under
the age of 18, you should use the Web Site only with the involvement of a parent or guardian and should not submit
any personal information to us.
With Whom Do You Share Information?
We may share personal information that you provide to us through the Web Site or through Online Assistance with our affiliates and with our service providers such as GSI Commerce Solutions, Inc., which operates
the Web Site pursuant to agreements with us, to facilitate the operations of the Web Site and Online Assistance. Apart from this, we do not share with others any personal information except with your consent or as
described in this Privacy Policy.
In turn, our service providers such as GSI may engage affiliates or third parties to perform services in connection
with the operation of our business. Examples of these services include payment processing and authorization, fraud
protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional
material distribution, Web Site evaluation, data analysis and, where applicable, data cleansing. Our service
providers may provide personal information to these third parties, but we authorize them to use this information only
in connection with the services they perform for us and our Web Site and Catalogues.
We may release personal information if we believe in good faith that: the law or legal process requires it; we have
received a valid administrative request from a law enforcement agency; or such release is necessary to protect the
rights, property or safety of Burberry, our respective affiliates, service providers, licensees, franchisees, business
partners, customers or others.
We may share non-personal information with our marketing partners, advertisers and others from time to time. Examples
of such non-personal information include the number of users who visited the Web Site during a specific time period or
purchased a specific product through the Web Site. This information generally is shared in an aggregated form.
As with any business, it is possible that as Burberry's business develops, Burberry might sell or buy online stores or
other assets. In such transactions, information about customers often is among the transferred assets. Accordingly,
in the unlikely event that Burberry, or substantially all of its assets related to the Web Site, is acquired by a
third party, such information may be one of the transferred assets. Under such circumstances, Burberry would to the
extent possible require the acquiring party to follow the practices described in this Privacy Policy as it may be
amended from time to time.
What Steps Are Taken To Keep Personal Information Secure?
We use various security measures, including Secure Socket Layer (SSL) encryption technology, to protect personal
information that we collect. If you place an order through the Web Site, you will be asked to set up an account
and provide an email address and password. You must provide an appropriate email address and password in order to
access account information. In order to help protect your personal information further, you should be careful about
providing your password to others. If you wish to cancel or change your password, or if you become aware of any
loss, theft or unauthorized use of a password, please contact Online Assistance by email at
us.assistance@burberry.com or by telephone
at 866 589 0499.
How Can You Access, Correct and Update Personal Information?
You can access, correct and update certain personal information that you have provided to us by clicking on "Manage
Your Account" within the Help Desk area of the Web Site.
Can You Indicate Whether or Not You Want To Receive Promotional Communications?
There are several ways in which you can tell us whether or not you want to receive promotional communications from
us. When you set up an account, or click on "Manage Your Account" within the Help Desk area, or place an order,
you will have an opportunity to make or change your selections in this regard. You also will have an opportunity
to change these selections by clicking on an "unsubscribe" hyperlink contained in promotional emails we send you.
Such changes may take effect in up to ten (10) days.
What Happens When You Link To or From Another Web Site?
The Web Site may contain links to other web sites operated by affiliates of Burberry or third parties. Burberry is
not responsible for the privacy policies, practices or contents of such other web sites. Please be advised that the
practices described in this Privacy Policy do not apply to information gathered through these other web sites. We
encourage you to be aware of when you leave the Web Site. You are responsible for reviewing the privacy policies
and practices of each and every web site that you visit.
What About Contests and Sweepstakes?
If we run a contest or sweepstakes relating to the Web Site, it will be accompanied by a set of rules. The rules
for each contest/sweepstakes will specify how the information gathered from you for entry will be used and disclosed.
How Will You Be Informed About Changes Regarding This Privacy Policy?
Burberry reserves the right to modify this Privacy Policy at any time. If we make any changes to this Privacy Policy,
we will post the revised Privacy Policy at the Web Site. In some cases, we also may choose to post a notice on the
Web Site notifying users of the changes, or to send an email notifying users of the changes, but we are not required
to do so. You should check the Web Site regularly to see if any recent changes to this Privacy Policy have occurred.
Your Use of The Web Site and Catalogues Signifies Your Acceptance of These Terms
By visiting the Web Site, you signify your acceptance of this Privacy Policy with respect to non-personal information.
By providing personal information through the Web Site, the Catalogues, or Online Assistance, you
signify your acceptance of this Privacy Policy with respect to personal information. If you do not agree with
anything described in this Privacy Policy, you may discontinue use of the Web Site and Catalogues. Your continued
use of any portion of the Web Site or Catalogues following notification or posting of changes to the Privacy Policy
will constitute your acceptance of these changes.
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