Personal information provided on the website and online credit card transactions are transmitted through a secure server using Secure Socket Layering (SSL), encryption technology. When the letters "http" in the URL change to "https," the "s" indicates you are in a secure area employing SSL; also, your browser may give you a pop-up message that you are about to enter a secure area.
Our website uses this encryption technology to protect your personal information during data transport. SSL encrypts ordering information such as your name, address and credit card number. Our customer service centre and stores also operate over a private, secure network. Please note that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information.
Privacy statement
Burberry Limited (who we refer to as "we", "us" and "our" below) take your privacy very seriously. This Privacy Statement explains what personal information we collect, how and when it is collected, what we use it for now and how we will use it in the future and details of any third parties to whom we may disclose your personal information. If you have any questions about the way in which your information is being collected or used which are not answered by this Privacy Statement please contact us on customerservice@burberry.com.
By visiting and using this website you are consenting to the practices in relation to use and disclosure of your personal information described in this Privacy Statement and our Terms and Conditions.
What information do we collect and how will we use it?
When you place an order with us we collect certain personal information from you, for example, your name, postal address, phone numbers, e-mail addresses, credit card numbers. We use this information to identify you as a customer, to process your order to deliver products, to process payments, to update our records and to generally manage your account with us and to provide you with information about our products.
We may at times ask you for other details, for example product size and category preferences, age and any special dates (such as birthday and anniversary) which will be used to enhance our service to you. Providing us with this sort of information is entirely voluntary, however we may not be able to process your order if you do not provide us with all the requested information.
For quality control and training purposes, we may monitor or record your communications with us. We will at all times comply with the requirements of UK Data Protection Act, 1998 to ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully.
Cookies and how we use them
A "cookie" is a small data file stored by your web browser on your computer's hard drive. It allows us to recognize your computer (but not specifically who is using it) upon entering our site by associating the identification numbers in the cookie with other customer information you have provided to us. That customer information is stored on our secured database.
We use cookies to keep track of what you have in your shopping bag and to remember you when you return to Burberry.com as well as to identify how you navigate around the site, where you click, and which website you arrived from. We use this information to improve our site design, product assortments and ultimately to provide you with a personalised customer service (e.g. customizing our web pages to highlight products that may be of interest to you).
You can disable cookies on your computer by changing the preferences or options menus in your browser. However, it is possible that some parts of our website will not operate correctly if you disable cookies.
How do I unsubscribe from Burberry email updates?
If you have registered to receive email updates from us, and you no longer wish to receive these, you can remove your email from our list by using the unsubscribe link which is included on all email updates, or by clicking here.
What you can expect from Burberry
We will at all times comply with the requirements of the UK Data Protection Act, 1998 to ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully.
Other people who might use your information
In certain circumstances we may share your information with affiliated companies and service providers who perform functions on our behalf such as fulfilling orders, processing payments, carrying out promotional services or data management. This includes the companies we have chosen to handle our order despatch service and our delivery company. We will only provide these companies with the information which they need to carry out their services and they will not be permitted to use the information for other purposes. They will only be allowed to use your information in the way in which we instruct them and as permitted by the UK's Data Protection Act, 1998. You also acknowledge and agree that in certain circumstances we may be obliged to disclose personal information relating to you to third parties, for example, in order to conform to any requirements of law or to comply with any legal process, to prevent and detect fraud and to protect and defend the rights and property of Burberry. At all times where we disclose your information for the purposes of fraud prevention it will remain secure.
Currently, we may not transfer information to countries outside the European Union who do not provide the same level of protection as the UK. If we should for any reason need to do so, we will ensure that the information is transferred in accordance with this Privacy Policy and the UK's Data Protection Act, 1998 and other applicable data protection laws.
Updating and Reviewing your personal details
You can amend or update your information by logging into My Account on the website and amending your details as appropriate. If you wish to remove your personal information from our website then please email customerservice@burberry.com.
Changes to this Privacy Statement
We may update this Privacy Statement from time to time. The amended Privacy Statement will be posted on the website and will become valid 30 days after the date it is first posted on the website. Please check this page regularly for changes to this Privacy Statement. Please be assured that we will not materially change our privacy policies or practices to make them less protective of your information collected in the past without your consent where we are required by law to obtain your consent.
Third Party Links
This website may from time to time contain links to other websites not controlled by us. We are not responsible for the privacy practices, data collected or the content of such other websites. The operators of these linked websites are not under a duty to abide by this Privacy Statement. If there are terms and conditions, other privacy statements or policies appearing on those websites, you should also review them carefully as your use of those sites may be subject to them.
