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An immersive partnership driven by innovation and inspiring creativity. Ground-breaking collaborations, captivating digital experiences and more unfolding across real and imagined worlds.

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Inspired by our freedom to go beyond, an experience titled ‘Imaginary Cities’ at Burberry Soho from 17 June – 12 July merges industrial elements with open spaces – individualised and personally immersive. In our virtual world, a digital experience at SSENSE features evolving displays by a network of contemporary creatives.

Available at Selected Burberry Stores

Spring Street, 

New York

Michigan Avenue, 

Chicago

Miami Design District, 

Miami

Rodeo Drive, 

Los Angeles

South Coast Plaza, 

Costa Mesa

Yorkdale Shopping Centre, 

Toronto

A Creative Collaboration

Joining forces with British graphic designer Peter Saville and illustrator Jo Ratcliffe, we have created Burberry’s Mythical Alphabet – a capsule collection celebrating the Burberry animal kingdom.

Burberry’s Mythical Alphabet
Burberry’s Mythical Alphabet
Burberry’s Mythical Alphabet
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Burberry’s Mythical Alphabet

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The capsule collection is dreamlike and graphic, defined by otherworldly half-beast creatures enveloping the alphabet. Symbols of unity and tranquillity – reminding us that all species can live together in harmony. These illustrations are cast across easy-to-wear separates, accessories and more, available exclusively at Burberry and SSENSE.

A-B-CITY

The Burberry Soho store will also screen our exclusive A-B-CITY short film – set within the noisy hum of New York, centring the city itself as a key character, through which three adjacent vignettes move entropically in time. The film stars Alexis Chaparro, Lourdes Leon and Selyna Brillare, with vignettes written by Brontez Purnell, Juliana Huxtable and Natasha Stagg.

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PLAY

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PLAY

Burberry's Mythical Alphabet

Burberry's Mythical Alphabet

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