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SS22 Campaign Hero Asset
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A Story of DualityShop the Campaign

The Campaign Film

Themes of duality, fluidity and identity are explored throughout the Spring/Summer 2022 campaign, with Mert and Marcus capturing a film that echoes a nonchalant sense of confidence. Throughout the campaign, the duo’s studio shots are juxtaposed with photographer Chris Rhodes’ intimate, candid creations.

SS22 Menswear
SS22 Womenswear Accessories Shot

‘Animal Instinct’, the womenswear collection, fiercely embraces the body – celebrating individuality, confidence and freedom of expression. Daring cut-outs and cropped proportions reinterpret the iconic Burberry trench with new sensuality, while abstract animal motifs conjure a wild and freeing sensibility.

For the menswear collection, ‘Universal Passport’, an experimental sense of freedom challenges sartorial convention – a notion that’s translated through reconstructed heritage outerwear, non-conforming tailoring and cut-out details that bring a rebellious slant to staple silhouettes.

Ask Riccardo

Behind the Collection

The Presentations

‘This presentation is all about the power and the beauty of self-expression and about escaping and coming together as one to celebrate our creativity.’

Riccardo Tisci, Chief Creative Officer, on the menswear presentation.

Backstage

Unstudied behind-the-scenes imagery – captured by the eclectic cast of models – embodies the collection’s youthful energy and unwavering sense of self-expression.

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