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SS22 Campaign Hero Asset
The World of Spring/Summer 2022
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A Story of DualityShop the Campaign

The Campaign Film

Themes of duality, fluidity and identity are explored throughout the Spring/Summer 2022 campaign, with Mert and Marcus capturing a film that echoes a nonchalant sense of confidence. Throughout the campaign, the duo’s studio shots are juxtaposed with photographer Chris Rhodes’ intimate, candid creations.

SS22 Menswear
SS22 Womenswear Accessories Shot

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‘Animal Instinct’, the womenswear collection, fiercely embraces the body – celebrating individuality, confidence and freedom of expression. Daring cut-outs and cropped proportions reinterpret the iconic Burberry trench with new sensuality, while abstract animal motifs conjure a wild and freeing sensibility.

For the menswear collection, ‘Universal Passport’, an experimental sense of freedom challenges sartorial convention – a notion that’s translated through reconstructed heritage outerwear, non-conforming tailoring and cut-out details that bring a rebellious slant to staple silhouettes.

Ask Riccardo

Behind the Collection

The Presentations

‘This presentation is all about the power and the beauty of self-expression and about escaping and coming together as one to celebrate our creativity.’

Riccardo Tisci, Chief Creative Officer, on the menswear presentation.

The presentations united a blend of iconic international talent including photographers Mert and Marcus, stylist Katy England, Burberry Global Beauty Director Isamaya Ffrench and hair stylist Jawara.

Backstage

Unstudied behind-the-scenes imagery – captured by the eclectic cast of models – embodies the collection’s youthful energy and unwavering sense of self-expression.

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